At Drummond Real Estate we pride ourselves on high level client care and getting you the highest price for your property. A high price is good, but what if a high price wasn’t the HIGHEST price?

The average gain from having the

right agent working for you is $20,000

Make no mistake, the ability of the agent you select will have a huge influence over the final price you receive.

When planning for a successful sale, there are some key points to consider:

Agent Selection
Great care should be taken when deciding which agent to trust. Crucial selling decisions are made by your agent. Talk to several agents and find one that you are comfortable working with. A good agent will give you their honest opinion about the likely selling price of your property in the current market. Be aware that some agents will tell you what you want to hear just to win your business. Getting more than one agents opinion about your property will enable you to gain a clearer picture of current market conditions and the price range in which your property is likely to sell.

Why choose Drummond Real Estate as your agent?
Finding a buyers highest price takes skill and our sales team are trained professionals in negotiation.

Our Sales Team
Our team of salespeople is one of our strengths. While you will be personally looked after during the process by one of our salespeople, you will have the support of the entire sales team and support staff.

Once your property is listed for sale, our sales team will conduct a group inspection. This means you’ll have the entire sales team’s input into the current market value of your property and they’ll all be working on your behalf to get the highest possible price for your home.

Available 24/7
7 days a week, 24 hours a day. That’s when we are contactable. This means we never miss a buyer’s enquiry for your property. We also carry out inspections after hours to suit you and buyers.

Thousands of dollars in equity vanish every day through unnecessary and expensive advertising and poor pricing tactics.

What we can offer you:

No Upfront Costs
We offer a RISK FREE sales process. There are no hidden marketing costs whether you sell or not. You won’t pay a cent until your property is sold and you are satisfied.

Free Marketing and Advertising
We offer free professional photography and free advertising on Australia’s leading real estate portals.

We have prominent signage throughout the area, a database of active purchasers, ready-to-buy now, and we engage regularly with the community through our ‘Heart Buyer’ searches, letterbox drops and social media engagement. These activities enable us to achieve maximum exposure for your property, at no cost to you.

Professional photography
We will engage a professional photographer FREE of charge to help present your home in its best light. We can also provide guidance on how to get your home ‘photo ready’, so you can ensure the best results are achieved on photo day. First impressions count and with many buyers conducting their initial research via the internet, great photos can make your property a stand out.

Floorplans enable prospective buyers another tool for conducting their research. We will provide a floorplan of your property at no cost to you.

Method Of Sale
This choice will dictate your chance of getting the best price with no damage to your digital footprint.
Which selling method is best for you? Private Sale/ Asking Price, Auction, Expression of Interest? There are a few different options out there.

Private Sale
The safest and least expensive way of selling your home. A private sale gives the best opportunity to obtain the highest price from buyers as the agent is able to use their negotiation skills to achieve this. This method is generally favoured by skilled negotiators.

Public Auction
After a lengthy and often costly advertising campaign almost all auctions result in homes being under sold. Many buyers at auction end up paying less than their limit.

Silent Auction
When more than one buyer is interested in a property for private sale, a silent auction can take place using the Silent Bid. During this process each sales person negotiates with their buyer to reach their highest price. It is signed and placed in a sealed envelope and kept confidential. All offers are then opened in the presence of the seller.

The difference between a Public Auction and a Silent Auction is this – If you have a bargain hunter at a Public Auction bidding against an emotional buyer, the bidding might stop $500 above the bargain hunter’s final bid. Any chance of getting the highest price the emotional buyer was really willing to pay is lost. The highest bidder at a Public Auction is the winner but you don’t necessarily get the highest price.

A Silent Auction eliminates this because buyers do not know what the other buyers have offered, and it often means you could get thousands if not tens of thousands more.

Buyers submit their offers at their own accord in a sealed envelope before a certain date, and the seller opens the bids all at the same time. The seller is not compelled to accept the highest bid.

Expression of Interest
Properties are put on the market to get an indication of what price buyers might be prepared to pay. It may allow you as a seller to establish market interest without declaring your hand.

Why Selling With A ‘Stated Asking Price’ Is The Smart Choice
The aim of any sale for the seller and their agent is to maximise the final sale price within the agreed time frame. For the property seller and buyer, simplicity leads to good outcomes. A genuine asking price close to or at market value helps the seller maintain the negotiation power once a buyer is found. Negotiations should always begin from a position of strength. We call this method ‘The Smart Sale’.

What is market price? The price willing buyers are prepared to pay for your property today.

Best Price
When there is more than one buyer for your property, we use a silent bid to consistently achieve the best sales prices. The final selling price for your property will be the best market price available. We can say this confidently because we have the negotiation skills to ensure we get buyers to a price you are happy to accept. Our commitment to training in the principles of negotiation can’t be overlooked as a critical part of this process.

Buyers Price Declaration
This is how we get each buyer’s best and highest offer, giving you the best price for your property. The concept was developed by Nobel prize winning economist Sir William Vickery. A Buyer’s Price Declaration requires each buyer to offer the highest price they are happy to pay without being influenced by any other offers. No competing buyers are privy to any other buyer’s highest price, making this method of negotiation capable of achieving higher offers than those seen at auctions.

Honest Price Estimate
We will provide you with a written guarantee that the price we quote is honest and accurate. We are the only real estate agent in the area that will give you this guarantee. We will never lie to you about the price just to win your business. If your home sells for below the quoted price, paying a selling fee is at your discretion.

A good inspection is so much more than simply opening your house for strangers.
We arrange inspections by appointment only, with qualified buyers which gives us the chance to talk one on one and address any questions they have on the spot. This enables us to get the best price for your property. No open inspections also means no groups of strangers wandering unaccompanied through your home.

To achieve the highest price possible for your property, an integrated negotiation strategy is essential.

The best price cannot be successfully negotiated without knowledge of the buyers’ needs. Knowledge is not simply understanding their wants, but also their emotional ‘Why?’ Protecting a sellers’ motive puts them in a stronger position to achieve the best price.

Buyers must also be assured of a fair process, without compromising the agent’s ability to obtain the buyer’s best price.

Our Negotiation Skills Will Help You Get The Highest Price For Your Property
Our entire sales team are trained professionals in negotiation. Choose Drummond Real Estate to work with you and you will have an entire team of people dedicated to finding a buyer for your property at the best possible price.

If an agent is not prepared to guarantee their service, why offer it? Ask us about our ‘Sell Smart Guarantee’.

The Golden Rule of Real Estate:
Never pay any money, to any agent, for any reason, until your property has been sold, and you are happy with the outcome. We will be able to discuss with you the exact costs in relation to the sale of your property.

What’s Next?
If you have any more questions, or you’re simply ready to proceed with the sale of your property, please call and speak with a member of our sales team today on 02 6041 5755.

Want to get an idea of what your property is worth?
Get in touch with us or request an appraisal